What is a Consortium?

Marketing and advocating for you

In the travel industry, consortia are organizations that work for travel advisors by combining resources and revenues for increased commissions, commission overrides, and business development opportunities. In many cases, consortia provide a competitive edge by negotiating with individual hotels, cruise lines, and travel suppliers to offer a price advantage and/or additional amenities to travel advisors and their clients.

Do I have to join a consortium?

Not at all! The option is entirely up to you. All travel agencies, franchises, and host agencies have the option to join a consortium; however, the travel industry does allow for a maximum of one consortium affiliation per agency. Independent Travel Advisors do have the opportunity to work under multiple agencies, effectively gaining access to several different consortia. Just make sure it's in the best interest of your business or your clients before spreading yourself too thin!

Ready to get started?

Here is a list of some of the top-rated travel industry consortia to help ease your search. There is no "right answer" when it comes to choosing a consortium, it has to make the most sense to you and your business model.

We recommend checking out each consortium to find the one that is best suited to your needs! Some may include additional technologies, some include marketing initiatives, and some are even invite-only.

For reviews of each consortium, be sure to check out:

*Please note that TARC does not endorse or recommend any specific travel related resources. Each agency, advisor, supplier, and/or user must do their own research and make a decision to access/purchase resources based on their own findings. All sales are final. TARC does not own or manage many of the resources provided on our site, so please look into them before signing up or purchasing them. Keep in mind that you are accessing and using these resources at your own risk.